Project Information
Category:
Industry:
Client:
GlobalTech (name anonymised)
Review:
“They always work to adhere to tight deadlines, are very attentive and thorough in understanding the key objectives, providing regular updates, and are very adaptive in making any amendments.” Research & Innovation Manager, Discreet white-label partnership, (Client Confidential)
Technology and Market Expansion
Our research suggested that while there are opportunities within the book publishing industry, challenges remain due to the digital transformation and environmental concerns.
We conducted research for a global technology & shipping company (referred to here as “GlobalTech”) focusing on the UK market for Bound Printed Matter and Marketing Mail Flats shipping to the USA.
Overview
Names used in this case study are not the actual company names, as the information is protected under a Non-Disclosure Agreement (NDA).
BACKGROUND
Our key objectives included market sizing, growth potential assessment, industry segmentation, and competitor analysis to guide a U.S.-based client’s entry into the UK market.
“GlobalTech” supports several industries that utilize BPM and MMF materials. As such, our research examined market segmentation and growth drivers. The COVID-19 pandemic accelerated technology investments across industries. Concerns about environmental impact and operational costs were driving increased digital use. Our report covered various sectors, including publishing (books, magazines), education, direct marketing, healthcare, manufacturing, and more. Each of these sectors utilize and drive the demand for BPM and MMF products.
WHAT WE PROMISED
“GlobalTech” needed to better understand the UK to USA shipping market for their specific product offering, and to better understand the market size and growth potential, what industries were leading the growth, and to gauge how large the market is for shipping BPM & MMF from the UK to the US.
Understanding the market segmentation was essential, and which industries were driving the volume. We also had to advise on legal and regulatory cross border requirements.
THE RESEARCH CONDUCTED BY DESK RESEARCH GROUP PROVIDED THE FOLLOWING INSIGHTS
- It lead to informed decision-making on market entry and targeted business strategies
- It improved the competitive positioning proposition
- It identified potential strategic partnerships and collaborations
- It informed on needed sustainability initiatives
Outcomes
Our research positioned “GlobalTech” to capitalize on market opportunities, address challenges, and ultimately achieve growth and sustainability in its business operations.
Targeted business strategy development – The comprehensive market analysis of BPM and MMF in the UK provided “GlobalTech” with valuable insights into market size, growth potential, and key industry segments. This information is crucial for making strategic decisions about entering new markets. Understanding which industries drive the volume enabled “GlobalTech” to develop targeted business strategies.
Improved competitive positioning – The competitor analysis provides a clear overview of the service features, pricing, strengths, and weaknesses of existing service providers in the UK market. This information can be used to positioning refine “GlobalTech’s” value proposition, differentiate its strategic partnerships and collaborations sustainability initiatives services, and strengthen its competitive positioning.
Strategic partnerships and collaborations – The research highlights the importance of partnerships, especially in the growing 3PL industry. For “GlobalTech”, forming strategic partnerships or collaborations could be a key to success, particularly in areas where technology and logistics intersect. With increasing environmental concerns, particularly in direct marketing, “GlobalTech” leveraged this trend by differentiating their offerings and improving its business with sustainability.
Sustainability initiatives – With increasing environmental concerns, particularly in direct marketing, “GlobalTech” leveraged this trend by differentiating their offerings and improving its business with sustainability.
More DRG Spotlights:
Cookies Consent
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
