Resource 2 to be read in conjunction with “The Executive’s Navigation Guide to Market Disruption

A 10-minute tool to surface weak spots, and unlock high-potential areas

An executive thought-starter to reveal blind spots and surface high-potential moves

At Desk Research Group, we believe that agility scales when tools are simple, sharp, and thought-provoking. What follows isn’t a rigid framework, it’s an internal prompt to consider. A way to quickly pressure-test your current approach and surface what may be missing.

Think of it as a 5×5 mental grid, one that any leadership team can sketch out over coffee in ten focused minutes.

Here’s how it works:

Axis 1: Your Organisation’s Innovation Readiness

Rate each from 1 to 5:

  • Innovation champions exist at every level
  • Modular tech stack supports fast adaptation
  • Budget for experimentation exists (and is protected)
  • Failure is seen as learning, not blame
  • Strategy connects innovation to operations, not just slogans

Axis 2: Market Signals You’re Tracking

Also rated 1 to 5:

  • Regulatory shifts
  • Competitor experiments in adjacent markets
  • Customer sentiment changes
  • Rate of tech adoption in your industry
  • Talent pipeline for future skillsets

Plot the grid. Then:

  • Bottom-left clusters? These are fragile areas. You’re likely underpowered in both readiness and awareness, and exposed.
  • Top-right clusters? These are acceleration zones. Lean in and scale with confidence.
  • Scattered results? That’s a misalignment issue. You’re doing the work, but not pulling in the same direction.

Three classic hazards to avoid:

  • Chasing shiny tech with no integration plan
  • Rolling out automation without employee clarity
  • Talking sustainability without operational evidence

Reflection Point:
What quadrant do your last three projects fall into, and why?

Ready to chart your course through disruption or major change?
Desk Research Group’s crew of consultants, strategists are ready to support you.
No life jacket required, but we’ll help you make one anyway.

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When you are ready to make your next move, we are here to help you make it with clarity and confidence.

Get In Touch
+1 416-271-5424

Let’s Talk

Canada | United States | United Kingdom | Spain

Our Reach